Fairfax Retail: Perfect Mistakes Triples Size After 30 Years

Perfect Mistakes, an independent creative business founded by Cheryl Neway, will triple its physical footprint in Old Town Fairfax next week. The company, which has operated for thirty years, is moving into a second-floor space at 10412 Main Street in Fairfax, Virginia. This expansion consolidates four distinct functions into a single location.

The new space combines an art gallery, a boutique, a working atelier, and a flexible gathering area. Neway stated that the layout is designed to host creative workshops, collaborations, and community events. The multifunctional design aims to create a dedicated environment for interaction between artists, shoppers, and the public.

Neway serves on the City's Commission on the Arts and was recently appointed as the Public Art Chair. She described the expansion as an investment in experiential retail and the creative identity of downtown Fairfax. Her dual role in the business and city governance positions her to influence local cultural policy and development.

Mayor Catherine Read issued remarks recognizing the role of arts and independent businesses in establishing Fairfax City as a destination. Read acknowledged that creative spaces contribute to the area's retail identity. Her comments reflected municipal support for independent entrepreneurship in the downtown corridor.

The business will hold a grand reopening on Saturday, November 14, 2026. The event is scheduled from 5 to 7 p.m. and is free and open to the public. Attendees will find music, refreshments, pop-up vendors, a silent auction, raffles, and giveaways at the new Main Street location.

Neway is available for interviews regarding the expansion and the future operations of Perfect Mistakes. The company will provide additional photographs of the new space and the upcoming event upon request. The move marks the first major physical change for the business in its thirty-year history.