Oppo Flagship Costs 1,799 Euros
The new Find X10 Pro Max is priced just below Samsung's foldable and equal to the top-tier iPhone in Europe.
By Aiko Soto ·
Oppo has set the European price for its latest flagship, the Find X10 Pro Max, at €1,799. The figure places the straight-backed Android device only €200 below Samsung’s Galaxy Z Fold 8, which sells for €1,999 in the region.
The phone runs on a MediaTek processor and has drawn praise from a 9to5Google reviewer who tested the unit for several weeks. The assessment noted strong performance, high-quality cameras, and exceptional battery life. According to the reviewer, customers would be satisfied with the hardware specifications alone.
However, the cost has generated immediate backlash online. Users on Reddit observed that the price matches the latest iPhone 18 Pro Max. Other commenters pointed out that the previous generation Find X9 Ultra remains available at a lower cost, while some noted that the current Find X9 Pro can be purchased in Europe for roughly €1,000.
The reviewer agreed with the sentiment that the pricing is steep. They stated they would personally choose the older Find X9 Ultra, specifically because it offers more memory and a larger battery in European models while costing hundreds of euros less. The Find X9 Pro was also suggested as a better value option for many shoppers.
The high cost is not unique to Oppo. Samsung’s Galaxy S26 Ultra is priced at €1,769 in Europe, a sum only slightly lower than the new Oppo flagship. Rumors indicate Xiaomi is facing similar pricing pressures for its next European release. The 9to5Google writer attributed the industry-wide price hikes to the state of the tech sector, citing the influence of AI companies and a phenomenon they termed “RAMageddon.”
Despite the high list price, some buyers in the UK have reported securing promotional offers that lower the final cost. The article notes that these deals do not change the underlying fact that the new flagship is expensive in a market where prices are already elevated.
The Find X10 Pro Max is now listed at €1,799, positioning it as a direct competitor to foldable devices and top-tier Apple handsets in terms of cost.
