Searchlight and Bravado Launch First Film Studio Merchandise Deal

Searchlight Pictures and Bravado announced a merchandise partnership on Wednesday. The agreement marks the first time the Universal Music Group division has collaborated with a film studio on consumer goods.

The initial product line centers on the movie Wild Horse Nine. The retail offering includes t-shirts, a bowling bag, signet rings, a scarf, and a passport holder. The companies are also selling vinyl records from the film's soundtrack.

Matthew Greenfield, president of Searchlight Pictures, said the partnership allows the studio to bring its films to life beyond the screen. He described Bravado's creative vision as a strong fit for the studio and called Wild Horse Nine an exciting first opportunity to push creative boundaries together.

Bravado typically manages branding and merchandise for music acts. Its clients include the Rolling Stones, the Beatles, Justin Bieber, Guns N' Roses, and Olivia Rodrigo. The company also works with non-music brands such as Harley-Davidson and Travis Pastrana's Channel 199.

Dan Goldberg, who was appointed SVP of Strategy and New Ventures at Bravado months ago, led the search for new business verticals. He said Searchlight has built a catalog of films that fans connect with deeply. Goldberg stated that the company sees a real opportunity to extend those stories through products and experiences.

The deal reflects Bravado's strategy to court new business outside its traditional music partnerships.