Apple TV brings immersive audio to US Grand Prix
The United States Grand Prix becomes the first Formula 1 race to feature Dolby Atmos sound for streaming subscribers.
By Aiko Soto ·
Starting this weekend, viewers in the United States can experience Formula 1 racing with a new layer of auditory depth on Apple TV. The first event to receive this upgrade is the upcoming United States Grand Prix, marking a significant shift in how the sport is consumed via streaming platforms.
The change was confirmed by Apple and Dolby Laboratories earlier this month. They revealed that the streaming service would support Dolby Atmos for its F1 coverage beginning with this specific race weekend. This makes the current event the first Formula 1 contest to be broadcast in this spatial audio format.
Apple describes the technology as a way to place fans directly into the center of the racing environment. The system captures a wide range of sounds, including team radio chatter, driver commentary, and the mechanical roar of engines. It also highlights the noise of on-track competition and the busy atmosphere of the pit lane. The company notes that combining this audio with Dolby Vision’s color and clarity creates a high-fidelity presentation for enthusiasts.
The schedule for the remainder of the weekend is already underway. While the initial practice session has concluded, fans can still view the upcoming activities. The second practice session is scheduled for Friday, October 23, at 5 p.m. Eastern Time. Saturday, October 24, brings the third practice session at 1:30 p.m. ET, followed by qualifying at 5 p.m. ET. The main race event will take place on Sunday, October 25, at 4 p.m. ET.
To coincide with the broadcast, Apple is organizing a public viewing at its Domain NORTHSIDE location in Austin, Texas. The same venue hosted the launch of the iPhone Duo on Friday, with participation from company executives John Ternus and Deirdre O'Brien. This dual use of the space highlights the retail arm's role in promoting both hardware and software experiences.
The company has also integrated the racing venue into its mapping tools. Apple recently added Austin to its Detailed City Experience feature. This update includes a specialized map of the Circuit of The Americas. The digital map displays turn numbers, grandstand locations, and three-dimensional landmarks to assist attendees in navigating the complex venue layout.
Access to this content is available through the standard Apple TV subscription, which is priced at $14.99 per month. Alternatively, it is included in the Apple One bundle. The service continues to offer a variety of original series and films, including titles like Ted Lasso, Severance, The Studio, The Morning Show, Shrinking, and Silo.
